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Shin Azumi is a London based Japanese designer who runs his own design studio: a studio. His activity covers product, furniture and space design. He works with a variety of clients on consumer products, furniture, lighting, electronics, audio equipment and space design for shops, restaurants, exhibitions, etc. “Observation is always the key to development. I begin by objectively looking at all the phenomena surrounding a brief and try to clarify the key points to develop the project. After the distillation of the idea, the end result is often purified as a simple solution,” says Shin Azumi.